The three-star Michelin chef and FC Barcelona player Andrés Iniesta star in ‘Vive la cocina’ [Live the Kitchen], the new campaign from Arcos, the leading Spanish cutlery brand for the past three centuries.

The brand, which has chosen Quique Dacosta as its official image for the second consecutive year, has highlighted the chef's “human quality, naturalness, proximity and team spirit and success” as the fundamental values with which they fully identify.

The chef, who has recently been working on the design for a new line of knives for the prestigious brand, has also collaborated with other big brands such as Porcelanosa, with whom he designed a range of professionally inspired domestic kitchens, highlighting the excellence of Spanish manufacturing and making the chef an ambassador for the brand worldwide.